‘A meme is an idea, behaviour, or style that becomes a fad and spreads by means of imitation from person to person within a culture and often carries symbolic meaning representing a particular phenomenon or theme. A meme acts as a unit for carrying cultural ideas, symbols, or practices, that can be transmitted from one mind to another through writing, speech, gestures, rituals, or other imitable phenomena with a mimicked theme.’ What’s meme? First of all you pronounce it ‘meem’, not ‘me-me’ which you’ll often hear people say, getting it wrong in the process with humourous effect. Shawn Mendes stars in a gay meme, pretty sure he wouldn't have given permission!
